Social Media Campaign for a New Fitness App

Develop a comprehensive social media campaign to promote a new fitness app, targeting individuals aged 25-45 who are interested in fitness and wellness. The campaign should include a minimum of 10 social media posts per platform, as well as a series of Instagram Stories and Facebook Ads. The content should focus on highlighting the app's features and benefits, as well as user testimonials and success stories. Ensure that the tone is engaging and motivational, and that the content is shareable and actionable. The campaign should run for a minimum of 6 weeks, with regular monitoring and optimization.