Create a Social Media Campaign to Promote a New Fashion Brand

Create a social media campaign to promote a new fashion brand that specializes in sustainable and eco-friendly clothing. The brand is targeting a young adult audience aged 18-35 who are passionate about fashion and environmental causes. The campaign should aim to increase brand awareness, drive website traffic, and generate sales within the first six months of launching. Consider the following objectives:

* Create a strong brand identity and aesthetic that resonates with the target audience
* Develop a content strategy that showcases the brand's commitment to sustainability and eco-friendliness
* Utilize influencer marketing to reach a wider audience and increase brand credibility
* Launch a series of engaging social media ads that drive website traffic and sales
* Monitor and analyze campaign performance to optimize and improve results

Please provide a comprehensive social media strategy, including a content calendar, influencer outreach plan, ad creative assets, and performance metrics.