Product Launch Strategy for E-commerce Startup

Develop a product launch strategy for an e-commerce startup that has a new product line of eco-friendly home decor items. The strategy should include social media marketing, influencer partnerships, email marketing, content marketing, and paid advertising. The product launch should aim to create a buzz around the new product line, increase brand awareness, and drive sales. The strategy should also consider the target audience demographics, their preferences, and behaviors. Provide a detailed timeline for the product launch, including key milestones, deadlines, and responsibilities. Ensure that the strategy is aligned with the company's overall marketing goals and objectives.